![]() There’s no one and done approach for integrating Facebook Messenger into your business. You can even have a hand-off point where your bot will eventually direct the request to a live representative.īack to top Ideas for using Facebook Messenger for your business This helps to free up your support team to deal with more challenging issues. They’ll work with you to design a chatbot that accomplishes your business goals.įor businesses that rely on Facebook Messenger for customer support, you can create automated responses that answer your customer's most common concerns. They will handle nearly every aspect of your chatbot messaging experience. ![]() This will automatically add the message button to your page. Then locate the Add the Messenger Button section and click Add button.First, navigate to your business Facebook page and then click on Messenger Tools.Enable the message option for your pageįinally, with your foundation set, you’ll need to enable Messenger use on your page. Are you encouraging your customers to send support messages? Do you have an automated bot that delivers gift recommendations? Do you deliver shipping updates via Messenger? Or, something else entirely?īack to top 3. It’s also important to consider why they’ll be reaching out to you in the first place. What kind of problems are you solving? The way you use Facebook Messenger will change depending on what goals you’re trying to reach.įor example, are you trying to improve overall brand awareness? Increase levels of customer satisfaction? Improve your sales via in-depth product recommendations? Related: Why a target audience matters (and how to find yours) Your audience will dictate how you communicate, the language you use, and any automations you put in place. Is it the same market you’re currently speaking to on your website? Or, is it just a small portion of your audience you want to address with Messenger? Spend some time defining your target audience. Use chatbots to deliver content to users.īefore you start creating your Messenger strategy, you’ll want to map out your campaigns and the reasons your brand will be using Facebook Messenger in the first place.Ideas for using Facebook Messenger for business.Choose your preferred messaging option.Enable the message option for your page.Now that you understand the importance of using Facebook Messenger for your business it’s time to set up Facebook Messenger and get busy creating your messaging campaigns. Related: A beginner’s guide to social media for small business How to get started with Facebook Messenger for business In fact, most consumers prefer live chat to other forms of communication, the live chat abilities of Messenger can lead to higher levels of customer satisfaction than other channels, like email. Maybe you’re already using Facebook’s native advertising platform to expand your reach, but you’re looking for a better way to deepen your customer relationships.įacebook Messenger for business gives you an entirely new way to engage with your customers. Using Facebook Messenger for business gives your brand a chance to meet your customers where they’re at. So, your users are much less likely to leave the platform, compared to other apps you’re using to communicate. Messaging apps also have a much higher user retention rate, than other mobile apps. If you’re already active on social media, this is another app that can help you grow your business.Ĭombine the overall reach of messaging apps like Facebook Messenger, plus the lack of other business competition, and the one-on-one communication abilities, and you have the perfect storm. The growth of messaging apps has outpaced even the fastest growing social networks in recent years. More than 20 billion messages are exchanged between people and businesses every month. The messaging tool has grown to become a crucial part of a lot of brand marketing strategies. Why your business needs Facebook Messengerįacebook Messenger used to primarily be a way to message your family and friends. It could be the hidden gem you’ve been looking for to transform how you engage with your customers and run marketing campaigns.īelow you’ll learn how Facebook Messenger for business can be a powerful tool, how you can get started, and some examples of how it can be used to enhance support, transform your advertising, and much more. What once began as a messaging tool for family and friends, has now become a powerful way for businesses to communicate with their customers.
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